The Revenue Maze
82% of businesses’ failure rate is due to cashflow challenges attributed to Revenue Teams dysfunction.
If you are a Fortune 500 company that can invest hundreds of thousands of dollars in training, recruiting, and paying top-tier talent, that is a viable strategy. For mid-sized and smaller businesses, “buying your way out of the problem” is not a viable option. So how do you improve the performance of your revenue functions and keep the sales/success/marketing, and product development teams you have?
It’s not easy, but it is possible and that is why we are thrilled to introduce our podcast, “The Revenue Maze.” We have studied top-performing revenue teams and discovered hundreds of best practices that allow them to perform like Fortune 500 teams for a fraction of the cost.
The Revenue Maze discusses best practice utilization for CEOs, Entrepreneurs, Founders, Owners of small to mid-sized companies so they can achieve or exceed their revenue goals.
Do you know business owners or CEOs who are trying to manage their revenue teams? Are you one of them?
E.g., do you know entrepreneurs who promoted their best sales representative into a sales manager role…only to discover that they lost a great rep and gained a mediocre manager?
Do you know those business leaders who are in the Fintech, Healthcare, Oil and Gas, Renewables, IT, Cyber, Manufacturing, Heavy Equipment, Hospitality, Food and Beverage, Professional Services, etc. whose companies might need a revenue tune-up?
With over 31M small business owners in the United States alone and considering only a very small number of them make it past 2 to 5 years, what does that say about the enormity of the issue? In addition, globalization has given rise to the work from anywhere and the fractional space.
Do you know those business leaders who are in the Fintech, Healthcare, Oil and Gas, Renewables, IT, Cyber, Manufacturing, Heavy Equipment, Hospitality, Food and Beverage, Professional Services, etc. whose companies might need a revenue tune-up?
With over 31M small business owners in the United States alone and considering only a very small number of them make it past 2 to 5 years, what does that say about the enormity of the issue? In addition, globalization has given rise to the work from anywhere and the fractional space.
Listen on all major podcast platforms and watch the full videos on our YouTube channel, The Revenue Maze.
The Revenue Maze Podcast
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The Host
Valerie Cobb
Host
Why do people buy? That’s a typical question Valerie Cobb will use during a one-to-one session with revenue team members and the business owners. The answer? “Their reasons.” Getting to the root of buying and selling dysfunction is key to setting organizations on the the path to high-performing sales and getting businesses to where they want to be in terms of revenue over the next five years.
Very data informed, Valerie works process, numbers, and the human element to beat the small to mid-size statistics of business failure. Twenty-three percent (23%) of small businesses don’t survive because they don’t have the right team, and 19% of small businesses don’t make it as they are outcompeted.
Forty-two percent (42%) of employees are estimated to churn between 2021 to 2023. “that,” Valerie states, “is a nightmare when it comes to managing revenue teams and forecasting out five years. It’s the reason Revenue Northstar was born.”
Currently CEO and Co-Founder of Revenue Northstar, she has invested time and energy alongside her Co-Founder building the proprietary Revenue Success Formula©, that takes mediocre effort transforming teams to exceed YOY quotas and KPIs, and delivering up to 600% revenue growth.
Revenue Northstar guides C-Suite Execs through the halls, dead ends and U-turns towards upward growth trajectory.
Valerie Cobb enjoys many diverse hobbies from scuba diving to tennis, dirt bike riding to accomplished performance singing, but her most prized thing to do is spending time with her family.
Global Trends
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Poor Performance |
On average if you win 40% of your presentations, then you lose 60%. Of that 60% only about 20% of lost sales goes to a competitor. Of the 40% left only 10% was due to price. That means the biggest competitor is “status quo”.
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Systemic Mistrust |
Leadership and Revenue Teams fighting and hampering new business growth.
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Talent Shortage |
On Target Earning (OTE) costs of one salesperson at $200k per year + lost revenue for ramp time of that salesperson of an average 9 months + touch points through the digital = owners/founders, CEO’s statement costs them MILLIONS in revenue and time.
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Sustainability |
Burnout has a huge impact on the bottom line: employee burnout accounts for 40% of staff turnover, and the average cost of replacement for these workers is 120% to 200% of their original salary.
