Todd Cripe is the Co-Founder at BlueConnect Automotive. He has a passion for cars and is an innovative industry leader. He has come up with an app that keeps track of all the work that your car needs and to make sure it is at its optimal performance. Todd joins host Valerie Cobb to talk about how businesses can work their way out of the confusing maze of revenue.

Takeaways:

• You don’t want to be the same as everyone else. You really want to make yourself stand out and that will help you out of the revenue maze.
• There’s a little bit of science when it comes to interacting and building a relationship with your clients. You don’t want to reach out to them too much and bother them but you also want to keep in touch with them to show you are interested.
• Maintaining a relationship with your client is important. If they feel connected to you then they will keep coming back.
• As technology advances, it allows for unique and innovative ways to make cars more compatible with technology.
• Listen to the needs of your customers. If you can have a solution for their problems, you will grow your revenue and business.
• Adapting to the changes in time and technology are key for making sure that your business stays afloat.
• You want to try and make your business “future proof” so that it won’t be obsolete within a few years.

Quote of the Show:

2:03 “It really all comes down to relationships and building relationships and communications.”

Links

• LinkedIn: https://www.linkedin.com/in/toddcripe/
• Website: https://bca4cars.com/

Ways to Tune In

• Amazon Music – https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Spotify – https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast – https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
• YouTube – https://youtu.be/uu69OR0tpa4

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Watch the episode here

Listen to the podcast here

Drive My Car – Todd Cripe – The Revenue Maze

I am so excited about our guest. He’s a car guy that’s, for decades, involved with emerging tech for just as long. He will tell you that the intersection of cars and emerging technology has landed him his dream job as the Cofounder of BlueConnect Automotive. He’s innovative. He has a bunch of patents. He’s a physical fitness automobile restoration and barbecue aficionado. I would like for you to welcome Todd Cripe. Welcome, Todd.

Valerie, it’s good to see you again. Thanks for having me on the show.

I love it. Anybody who is reading knows that we always have to start the show with this. What is one thing that you can tell the group that will help them get out of the revenue maze?

The one thing I would tell the group is it’s important to be not the same as everybody else. One of the things I’ll talk about as we go through the show is how to differentiate yourself from being viewed as another commodity. In the automotive technology business, there’s a lot of that. Most automotive dealers and auto parts stores are all viewed as being the same. Our mission is to change that.

It’s important not to be the same as everybody else.

I’ve thought about that. I call it the commodity zone. Sometimes even in the selling industry, you will get sales reps. Even though it isn’t a commodity, they will call it feature benefit vomit. They don’t differentiate. I would love for you to give some examples of how you fix that for people.

I’m happy to. It all comes down to building a relationship and communication. If we use an automotive dealer as an example, you’ve got a car. Most people have cars.

I have a car. I’ve run into a few lately that are not doing cars anymore. That has been interesting.

Surprisingly, some people don’t. That may be the way the world is going. They call that Transportation as a Service or TaaS, but perhaps that’s another show.

That is another show. We could get into hours on that one.

Here’s the differentiator for automotive dealers. They’re all viewed the same. I have a car. You have a car. I have several cars, but I could take 1 of my cars to 10 different places and get the same service performed on it. They all cost about the same. They all are nice to me. You don’t see much difference, but there’s also no incentive to go back to the same dealer more than once to get the car serviced. This isn’t all about talking about our company and what we do, but I’ve been involved with loyalty programs for decades.

I also was involved early on with messaging on how to send messages to people. You have to have permission to communicate. Everybody has been annoyed by somebody calling them to try and sell them something they don’t want. That’s the opposite of what I’m talking about. You have to have permission to communicate with people, to start with, and you have to communicate with them in the manner that they prefer.

Once you’re granted that ability, it’s up to you to send them timely and relevant messages. If you reach out to them too often, then they get annoyed. If you reach out to them to talk about things that they don’t care about, they get annoyed. There’s a little bit of science and art involved with sending timely and relevant messages to people. If you can do that, then you will build a relationship and you will no longer be seen as a commodity. You will have a relationship.

That’s interesting. We have all had that balance between communication and the right type of relationship. I was talking to somebody about insurance. None of us wants to pay it, yet when something happens, we sure love that we had the insurance to cover it. It’s the same way. That balance and the communication that you’re talking about is people want to know about the relevant things in their lives. That develops that relationship and the timing of it also, how often and when, and their preferences.

When it comes to automobiles, many people have a very strong bond with their car or their truck. Surprisingly, you can tell by looking at me that I’m not the new guy, but the younger that you are, the more likely you are to have a name for your car. Do you have a name for your car, Valerie?

No. I lived in the Cayman Islands. People named their homes. It’s funny because I was in the heavy equipment manufacturing industry. The drills that you would think get beat up. Cat, Komatsu, and all of that stuff would have chrome, and they would go and wash them at the end of the day. They always named their rigs like Hellboy and all of these fun names. I could see people naming their cars. I am not the best one. Maybe my husband is the best one for them.

People have a relationship with their cars. Some relationships are different than others. Some are like, “I love my car.” Some are like, “I hate my car.” It depends on who you are. What we found is that there is a number of people that would like to have a trusted service advisor or somebody that they trust that can tell them what they need to do to their car. Our CarCarePro application is a software application. It works on Android and Apple iPhones. That’s exactly what it does.

It will tell you it’s now time for you to have an oil change because we will keep track of your mileage. Tying this back end to what I was talking about with commodity, we offer this product in a B2B2C model. We sell it to the automotive dealer, and then they provide it to the car owner for free as long as the car owner continues to come back to the dealership for service.

That creates stickiness too.

It also creates a relationship because now, there’s perceived value in the software application because it’s telling the car owner what they need to do to maintain the optimum performance and reliability of their car. That may be important to you or it may not be important to you, but it becomes important to you when you don’t have your car and have to get to work.

Isn’t that terrible that we only miss it when?

It becomes a win-win, but where the loyalty program comes in is if I’m the automotive dealer, I have access to the same information you do in your application. I know that you hit 10,000 miles or whatever the interval is where you need to get an oil change. I will send you that timely and relevant message that says, “It’s time for you to get an oil change. Here’s the $10 coupon if you will come back to our dealership and get it serviced.”

That’s incredible. As you started to think about that, I was thinking, “It’s alerting me and letting me know.” I am so grateful for it. At the same time, if you were to come up to me and say, “I’m going to sell you this, that, and the other,” without that relationship that you were talking about and developing that relationship, I would probably be going, “Is that going to be another alert?”

Sometimes we get inundated, but I rely on that reminder to tell me what exactly I need to be doing at this time as a car owner because I don’t have time to think about it. My time has a cost of fix to that. I was talking to somebody. I’m like, “I much rather pay somebody to clean my house that knows how to do it very fast and get it done so I can focus on the things that I can get done.” These alerts do the same thing. I don’t have to try to remember certain miles and all those things. Heaven knows my brain needs help with that.

It’s an automated process. You get to decide. The consumer or the car owner has the power because they are the decider. If they decide, “I don’t like this anymore. I’m getting too many messages,” then they can tone it down. If they’re getting the right number of messages and they find value in that, then they will leave it as is.

Let’s talk a little bit about what this means for the dealership because you’re a B2B2C. For small business owners and things like that who read this, the implication for them as well as driving that business back to them is part of the stickiness. It develops that relationship. People buy for their reasons, but they buy from people that they trust.

First of all, it drives repeat service business. That’s what it was designed for, but it is a robust communication tool that enables a relationship to get built between the car owner and the dealership. That’s what sets them apart. You’re no longer a commodity. I now have a relationship with you. I like you. You send me $10 coupons to get my oil changed.

You tell me you hate getting in that line and realize that you missed out on that coupon.

You’ve told me that I’m special to you, and you’ve proven it. You have a relationship there. All our relationships don’t work out the way that we would like for them to, but in this case, most of them will. It drives repeat service revenue for the dealership. On the other side, it enables the dealer to see who their best customers are. If I’ve given you this application and you haven’t come back to my dealership for service, I probably need to find out why. Are you going somewhere else? Does your car no longer need service anymore? Did you move out of town?

We need to find out what happened to our relationship, and then we either fix it or we don’t. We go our separate ways, or else we continue to have a relationship. That’s what this tool does. I wasn’t planning on talking about this, but I will. The whole concept of CarCarePro came about because you think about a used car sales transaction and the connotation that has for you. For most people, that’s one of the most painful experiences that they ever have had in their life.

It’s such a painful experience that sales teams get slated as a used car salesman. That has been so long ago, or they will slate themselves as that.

We looked at that. The reality is there’s no standard for used cars. Anytime that you buy a used car, the person that’s selling it to you is going to tell you the age-old story that this was driven by a little old grandmother down to the grocery store on the weekends, “It’s in perfect condition. You’re not going to have any problems with it.” People lie. That’s the reality. We looked at that and said, “There has to be a better way to do and fix this.”

The original concept behind CarCarePro is that we want to provide a vehicle that enables a car owner to show people that he did take care of his car properly. Going back to these messages, I sent you a message, “You need to get your oil changed. You need to get your brakes changed.” If you do those things, then I know about that. If you do everything you’re supposed to do, I can give you a gold star that says you have a certified used car. You did what you were supposed to do.

When it comes time for me to sell that car, you’ve got two parties in the transaction. You’ve got the car seller and the car buyer. The car seller is going to win because they’re going to get a higher resale value because they can prove, “I’ve taken care of this car properly.” If you’re the car buyer, now you’ve got the sense of comfort, “I’m buying a car that has been properly taken care of. I’m not relying on a used car salesman to tell me that.”

That gives all the warm fuzzies that most people want to know about because you always feel like, “Is this going to break down a month after I get it?” Buying a car has always been, to me, a painful experience, but then you think of companies that have fleets of vehicles. A lot of companies have a policy. At a certain mileage, they offload them out of their fleet. If they had that connection, that would give the credibility to the buyer to say, “This was very well taken care of. This was exactly what it’s saying it is.” Through all the digital deluge and people shouting, “This is what’s right,” you’ve got digital proof that it’s right. I love that.

You know a bit about cars. We have had a couple of conversations before this. The automotive industry is seeing a change that it hasn’t seen in probably 50 years with the advent of electric vehicles. The used car salesman is a good example. That’s still something that has a negative connotation.

It does, even if it’s not that way anymore.

There are other things in our society, like used cars in particular, mental health issues, and bankruptcy. There are a number of things that used to be considered awful, “If this happens to you, your life is over.” That has been changed now. It’s not like it was before. Now, it’s more accepted. It used to be that there was nothing older than a seven-year-old Chevy car, but that has changed. You can see that phenomenon with the giant leap in prices of used vehicles over the last few years and the phenomenon that people have figured out, “I don’t have to get rid of this car at 60,000 miles or 70,000 miles. Cars and trucks will run for hundreds of thousands of miles.”

A number of things in our society, like having used cars in particular, used to be just considered awful. This happens to you, your life is over. But now that’s changed. It’s more normalized now, as it should.

We’ve got 2001 F-350 that’s still ticking.

That stigma is gone. It’s like, “I bought a used car.” It used to be, “I’m sorry that you had to buy a used car.” Now, it’s like, “Good for you. You have a used car.”

There are all sorts of things too, like pre-owned, tax implications, depreciation, and some things like that. I don’t think I’ve told you this before, but one of the challenges I have as a consumer on the consumer side of it is I want to get a car. I started to look into Porsche Macans partially because it has the features that I need for living in a colder climate but not feeling like I’m in an SUV and some of those things.

There were other reasons behind it. Some of it was some appeal. I’ve always had a Ford or that kind of thing. As soon as I started looking online, there were so many people back and forth. Some love it. Some don’t love it. It does sway your opinion sometimes of what is exactly happening. Sometimes you go, “I’m going to fix my car and keep it because I’m so tired of going through the deluge of what’s real and what’s not real.”

You had talked to me a little bit about upgrading to the latest tech. I don’t know if it’s this company or another one because you’ve had several. Part of the reason I want a new car is I want all the latest tech that is out on those cars. I would know the first thing about where to go to find those upgrades, what will work, and what won’t work to fix my used car because I love it. There’s no reason I need to get rid of it. I do love it.

I happen to know a little bit about that.

I thought it might benefit others who are sitting in this boat, especially with supply chain shortages and used stuff being something that has become a trend.

Let me talk a little bit about that. That’s a much longer story, but I’ll try and make it short. When you mentioned the patents and the intellectual property that we own, all those are involved with what’s called a connected car. That’s what you alluded to. Let’s use a Jeep as an example because most people are familiar with the Jeep. If you look at a 2022 Jeep and compare that to a 2012 Jeep, they’re not that different. They’ve got the same tires and wheels. The seats are very similar. They look the same. They’ve got the same engine.

What’s different between these two vehicles? One is ten years old and has probably 70,000 miles on it, but the other one has all these cool new connected car features. They didn’t have those back in 2012. They didn’t start adding connected car features to vehicles until 2013. In 2013, about 30% of the vehicles that came out of the factory had them. That number has grown over the years. If you look at all the vehicles in North America, there are a little over 300 million vehicles. Of those, 250 million of them that are on the road don’t have those connected vehicle features.

My partner Craig is a smart guy. He’s the one that invented all these things. What we’re doing is we’re creating a used car ecosystem. What I mean by that is we’ve got a platform called BCA Connect. It’s like Siri or Alexa where we will allow anybody to participate in that platform that wants to add new car features to a used car. As you can imagine, we have several that we offer because that’s the business that we’re in, but we’re going to let anybody play on this platform.

We think we’ve got the popular features that people want, but we can’t think of everything. There are going to be lots of other things that we haven’t even thought of that will become part of this platform so that anybody who wants to take that 2012 Jeep and turn it into a 2022 Jeep would be able to do that. In our case, we’ve got an anti-theft device called EngineLock. The most interesting thing we have is the key fob control system where you take your key fob and put it into a box.

In that box are a bunch of tiny robots that push the keys on the key fob. What that means is that you can do anything that your key fob could do for your car on your phone or from a remote location. The reason I mentioned that specifically is you talked about fleets a little while ago. This will be a solution for a fleet or a car rental company that works with all cars of all ages and all brands. They can remotely grant access to the vehicle to an authorized driver.

I wove that in because I thought it was a very interesting way to go. If we’re talking about the revenue maze and trying to weave some of that into the revenue maze, it is a model. You’re using cars and car tech, but it is a model of new product development and listening to the customer and to what the need is in the universe. It’s also about differentiating because you’re talking about relationship building. Those all to me go hand in hand because you don’t develop something unless you’ve listened to the universe on what’s happening, the customer, or whatever it is.

It’s disruptive. I would call it a positive disruption. When I say disruptive, what I mean is if I’m an OEM, I’m focused on new cars. You’re selling new cars. What all the people that work with me care about is new cars. That’s not what we’re focused on. We’re focused on the used car segment. In many regards, we’re going up against all of these giant companies that are telling you, “You need to get rid of your used car. It’s no good.” I’m here to tell you that there’s nothing wrong with your used car. For $1,000, you can take that used car and give it all the bells and whistles that a new car has. It will give you a little bit more value in your car and a little more longevity. In our world, that’s important because most people can’t afford to buy a new car.

They can’t afford it. They can’t get it. In the supply chain, there were backlogs for new cars. I don’t see it as adversarial at all. I feel that you are filling a niche. We did a product launch. It wasn’t in used cars. It was in heavy equipment. To get some supply chain items, we were having to sign up people on a waitlist for a year. Who wants to wait a year for everything? Let’s dumb it down to Valerie World. If it will take you from Point A to Point B, and you have to wait for a year to get from Point A to Point B easily, then refurbing or redoing your existing vehicle that does that is probably going to be advantageous, honestly.

I’ll take the conversation off on a tangent here. You’ve already told everybody that I’m a car guy. I should probably provide some credentials that prove that. One of the things I’m doing is restoring a 1954 Chevy truck. What that ties back into as far as the supply chain goes is that I’m stuck. I can’t finish what I’m doing on this truck because there are some things you can’t get. It happens with used cars and new cars. It’s impacting everybody. If you’ve already got a car that you like, and you can add a few things into it, some convenience features, some fun, and additional life to your used car, why wouldn’t you do that?

If you’ve already got a used car that you like, why not add some convenience features and additional life to it instead of throwing it away and buying a new one?

Why wouldn’t you? It has given me a lot of food for thought. Todd, you’ve said for decades what got you into this world. The audience likes to know a little more about you personally and how you got there and that kind of stuff.

There are two sides to it. Thanks for asking that question. There aren’t very many like me out there.

We’re all original.

I know a little bit about a lot of things. I’ve done some interesting things. What I was doing right before the automotive gig is I joined an events company or helped start an events company about three months before the pandemic started. That’s not very good timing on that. Prior to that, I had one of the largest live fishing bait distributorships in the country. I never met anybody that sold minnows, worms, and crickets before.

I see it on a wall as you drive by. I’m a scuba diver, so I like to see the fish alive and all that kind of stuff.

I’ve done some pretty interesting things, but I like to do things for myself. I have to credit my wife for the way that I got involved with cars. She wanted to have an older Jaguar. Jaguars are notorious, at least the older ones, for their reliability. I said, “If we get this car, I’m going to learn how to fix it because I can’t afford to take it someplace and have somebody else fix it.”

That’s how I got my start. I’ll take a little bit deeper dive into that. When the engine on that car gave out, then I transplanted an American-made Chevrolet engine and transmission into the car. That’s what set me off on the path to do those types of things. It continues now. I talked about the 1954 truck. I’ve also got a 1974 Datsun 260Z. I’m turning that into an electric vehicle.

That is going to be way cool. The only Datsun I ever had was quite the junker in college. I have 2001 F-350 that is not a junker. For some reason, I tend to hang on to vehicles.

I’ve got some things that you can add to that 2001 truck.

We will talk offline about that one because there is some updating. I’m not the Ford, Chevy, or Dodge person, but that year was a good year for those F-350s.

To your question about the automotive and the technology, that was the automotive part of it. For the technology part, I’ve been involved in the technology business ever since there was a technology business. I started in the retail technology business. Back in those days, they called them cash registers. That’s how I got my start. I’ve been interested in what’s next, “What’s next after this? What’s the next new thing?” That’s what I’ve been for decades.

I love that. I read a book. I already called it out on another show. It’s Thomas Friedman’s Thank You for Being Late. He goes through history all the way up to Google, talking about Moore’s Law and all those things. I’ve always been a bit of a tech geek since I was in college, which is too long ago. I had an Apricot Computer with an A drive and a B drive, an infrared keyboard, and a dot matrix printer when everybody was doing word processing labs at the time. I had a dad who was a tech junkie and had the big A-frame computers and the tape, even when some of the techs were coming out. What was the competitor to VHS?

Beta.

I had that in college, too, because of my dad and all those things. We loved all that tech and fun. I told one of them that I’m a Star Trek fan and wrote a script for The Next Generation because I’m that geek. I love what you’re doing because it’s starting all these fun ideas, especially for some of the small businesses too.

I’ve kept some of that old tech. I don’t know if you’ve kept any of your stuff. I’ve got one of those original cell phones that came in a bag. It was a giant brick. That’s in my closet of Halloween costumes now. I take that out from time to time. We kept the original Nintendo.

You were smart.

There’s a lot of stuff we have thrown away that I wish we would have kept. We kept a couple of artifacts. Years from now, people will look back and say, “Look at that.”

“Look at that old thing.” Mostly, I kick myself for not hanging onto it. I had a LifeDrive by Palm. It would connect to a cell coverage before the iPhone came out and all that stuff. I do a presentation called So Long, Palm for new product development and to get people to realize the differentiation. You’ve got to be able to capitalize on what you were talking about. I’m not bagging on Palm because I was a fan, trust me, but there were a lot of things that came out at the same time before the iPhone that no one even knew happened. The LifeDrive had the stylus and all that fun stuff, but it was not the one that turned the tide.

We have taken that into account with all the products that we’re building. It’s tough to say something future-proof, but that’s what our goal is. It’s to make these devices future-proof so that it’s not going to go out of style. The technology will continue to work as things evolve because there is life after Bluetooth. Now, Bluetooth is the standard. There’s something after that, and we’re prepared for what comes next.

I love that. Being future-focused is probably one of the biggest problems for companies and their revenue if they are not future-focused, not looking at the global as a whole, and not checking themselves against the competition. Competition is the next thing too. It doesn’t necessarily mean that it’s within or without their company. It could be that they’re not monitoring it. I work in the resurrection space as well. A lot of times, you find that they were comfortable and weren’t future-focused. You’ve got to get them back on track for that. That’s hard because sometimes they will say, “That was my baby, so everybody should still love that baby.” The baby needs to evolve.

It’s all part of that what’s-next mentality. If you’re not looking into the future, you will be left behind.

If you’re not looking at it in the future, you will be left behind.

That’s a whole other show too. I heard a little bit that, first of all, you’re an empty nester like myself, which is fantastic, and that you’re pretty close to the Atlanta Braves. Those are some fun things that you talk about. Tell the audience a little bit about you, not related to revenue or any of that. I would love to hear about what people do on the side.

Let’s use current events. I had 40 people out here over at my house. We have not had an event of that size since before the pandemic. We like to entertain. We know how to do it. I will tell you that having those 40 people over and not having done something like that for almost four years is like, “Do we still remember how to do this?”

You feel like you’re coming out of the cave.

We did it. It came off pretty well. I’ll put in a plug for Woodlands Camp. It’s a third-party youth camp that travels around to different areas. It’s Christian-focused. We put on an event for the staff, the host families that were putting them up while they were here, and then a few other folks. That’s where the 40 people came from. To answer your question, in my spare time, I like to repurpose things and make things that are different than what other people might have sitting on their deck. One of those things is I took a water heater when we had replaced our water heater and turned that into a smoker. There was a 40-person event. We did about 35 pounds of pulled pork that were done on my redneck smoker.

That’s a way in because everybody is talking about it, even down to clothing, “Rewear your clothing. Have everything be sustainable.” You repurposed it. That’s awesome. I love it.

I’ll bore you with another repurpose story. We have a fire pit at the bottom of our property. I created a redneck grill to compliment the redneck smoker. That was made out of repurposed bed frames. There was a giant fire pit grill down there. It was made out of bed frames that would have been thrown away.

Is redneck PC? Are we allowed to say redneck on the show? I don’t know allowed to say anymore.

The stigma for rednecks went away along with used cars and mental health issues. That’s okay now.

It’s okay now. I wanted to make sure. It does conjure up a vivid mental picture. That is truly funny. Who’s one person that you follow that the group would love to hear about?

I’m not sure that he’s going to want me to say this. I have a mentor. His name is Paul Bradley. Paul Bradley resides in Singapore. I haven’t met a lot of smart people in my life. He’s one of the smartest people I’ve ever met. He has provided us with a tremendous amount of guidance as far as what we’re doing with our company, BlueConnect Automotive.

He encouraged us to think bigger than what we were thinking. Our original go-to-market plan is we were going to sell anti-theft devices. They were called EngineLock. We were going to sell a whole bunch of them. That’s where our story was. We’re still doing that, but he’s the one that said, “What you really need to do is create this used car connected car platform. That’s what the real play is.” He was right. That’s what we’re doing. I’ll follow what he’s doing because he’s a pretty amazing character.

We all have to have those mentors. I have so many of them. I couldn’t even list all of them. In getting into the fractional revenue space and leading that side of the fence, mine is Anthony Mayo. Anthony Mayo came and worked for us at a time in my full-time equivalent and took something off my plate that I didn’t know could be taken off my plate because of the fractional portion that he took off my plate.

I’ll give him a shout-out on this show because he did a great job with it. He has been a longtime friend ever since. We love those. The audience would love to hear one place. What is one place where they could connect with you? If they want to find out about some of this stuff or learn from your wisdom and that kind of thing, where would you like them to connect?

I’m happy to connect with anybody anywhere as long as they’re not trying to sell me something.

I get it.

Probably the easiest way to connect with me is on LinkedIn. There aren’t very many Todd Cripes on LinkedIn. I’m pretty easy to find. Reach out to me on LinkedIn and take a look at my profile. If you like what you see and you want to talk, I would be happy to talk.

That’s so fantastic. I want to thank everybody for joining us. If you like the show and what you’re hearing or you want to be on the show, whatever you want to do or meet up with Todd, go ahead and like it. It will be released on a lot of different stations, including YouTube and Podbean. If anything else, Todd is a very fun conversation. You will enjoy that so much. Thank you again, Todd. I appreciate you coming to the show.

It was my pleasure. We talked about a lot of things, and most of them are interesting.

Have a great day, everybody.

Important Links

• BlueConnect Automotive
• Thank You for Being Late
• Woodlands Camp
• Anthony Mayo – LinkedIn
• LinkedIn – Todd Cripe
• Amazon Music – The Revenue Maze
• Spotify – The Revenue Maze
• Google Podcasts – The Revenue Maze

About Todd Cripe

I’m Cofounder of BlueConnect Automotive and Chairman of Kenyan Outreach, Inc., which is a 501(c)3 charity that provides educational scholarships to African orphans and other abandoned children..

BlueConnect Automotive provides BCA Connect, a universal open platform for the used car market that enables any company, including ours, to add modern new connected car features to vehicles that did not come from the factory with those capabilities.

We have a number of published patents and have incorporated our IP into a suite that provides the most popular upgrades that unlock the value of used cars by extending their lifespan.

The BCA Connect platform enables the popular used car upgrades we offer to be seamlessly integrated. Our product suite includes both hardware and software solutions, including: EngineLock, SmartKeyPro, CarCarePro, HoodLock, and SmartMediaPro.