Two-Pronged Approach - Thai-Anh Hoang - The Revenue Maze - Episode #025

This week’s guest is highly skilled at management. She also led an international team for a Fortune 500 company. Thai-Anh Hoang is the CEO and Founder at EmBeba. Thai-Anh brings the unique perspective of being a female CEO to the show and talks with the host Valerie Cobb to share her tips on how companies can increase their revenue.

Takeaways:

  • One way to get out of the revenue maze is to take a chance. It may be risky, but you can’t increase revenue without taking chances on different ideas or approaches.
  • The people who will most support you when you start out won’t be your friends or family, but other entrepreneurs.
  • Imposter syndrome has increased among many people now. CEO’s don’t like taking 50/50 shots so they feel like they are pretending to be qualified to do something new.
  • Men and women view risks and failures in different ways, which causes them to take other actions in these cases.
  • You have to realize there might be a difference between your users and buyers. It boils down to knowing who your customers are and targeting them.
  • When developing a product or a service, you want to make sure that what you are coming up with actually solves a problem for people in the real world.

Quote of the Show:

35:36 “Try to start a company a lot earlier, and take more risk. Take a lot more risk.”

Links:

Ways to Tune In:

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Two-Pronged Approach – Thai-Anh Hoang – The Revenue Maze

I’m so glad that you are tuning in. We have a fantastic guest. I am super excited about her. She is highly skilled in management. She is also a Cofounder of Orphans’ Future Alliance. We’ll get into some of that too. She has led teams at international Fortune 500 companies. She is the CEO and Founder of EmBeba. Thai-Anh Hoang, welcome.

Thank you so much. My introduction makes me feel so, “Is that myself?”

It should. You’re doing great things. Before anything, she does have a cold and I feel a little bit sad for her, and then a little bit glad she made it on the show. It’s kind of mixed emotions.

I’m going to have to apologize if I end up sniffling through the whole thing, but I wanted to get on this. I love talking about the journey and trying to give a very humanized perspective of what it means to run a company and just life perspectives. I love these types of things. Thank you. It’s an honor for me to be on.

The audience is excited to learn more about you. Before we get into that, we always start the show with the same thesis. What is one thing that you can tell the audience that will help them get out of the revenue maze?

We’ve been back and forth about this a lot, but if I have to sum it up, it’s to take a chance. One of the key things in life is you must take a chance. It’s also the risk.

There’s also risk. These great ideas are running around there and a lot of people don’t take chances because of the risk. Give us a couple of pointers on how you’ve dealt with the risk. If you’re saying to take a chance, you’re saying that for a reason. If we don’t even start, then there is no reward.

It was interesting. I was teaching a class. Northeastern University asked me to come in to help the future generation of women entrepreneurs. They had amazing high school students from around the world in their program. They asked me to teach a course on it. One of the things I’ve said in the class was that EmBeba was not the only idea I’ve ever had.

Since I was growing up, I’ve always had all these ideas. I’m sure everyone has ideas. They’re like, “What is this and that?” However, they never act on the idea. The acting part is the hard part of doing something. Everyone thinks that you just have one idea, and that’s it. That’s the most brilliant idea you have. I was showing these girls that, and maybe it was my third idea as well.

I had an idea for a couponing app. Before the couponing app, I love the thing. I even went through the entire journey of trying to get it, but then I realized I don’t have the technical expertise to do it, so I couldn’t. Even to get there, you have to take a chance of diving into it and not just talk about it. I talk about I wanted to do a wedding, customize a wedding dress and all these things.

A lot of these ideas are so complicated. Technically, you need someone who knows technology, coding, and stuff. That was something I couldn’t figure out. Lots of other brilliant people have figured it out and made lots of money out of it. Taking that chance of diving into and not just going, “I have this idea,” is important. Some of it will succeed. The 3 to 4 that I’ve gone through did not even get off the ground because I didn’t think I was the one to do it, at the end of the day.

You’re bringing up a great point of even starting because it’s hard. There’s a lot of nay-saying in the globe right now, “You can’t do it. You can’t make this happen. This has already been done. We’ve always done it this way.” All of a sudden, you have this bright idea, and then people get nervous to explore it. There’s a lot that goes around the inventing period. The masses might not like it. Emotionally, you’ve got to be able to get ready for people not liking it.

A lot of rejection.

I think part of the reason people don’t start is they don’t feel it’s a safe enough environment. Have you experienced that?

The entire time. When I started this, everyone was like, “What? You’re going to start a sensitive skincare company for children? You’re going to work to help children with eczemas? What are you doing that P&G and Johnson & Johnson haven’t done?” All these things are like, “Yes, you have technique, but you have no background in skincare and product development. How are you going to do it?” No one took me seriously.

It’s my personality that if you are going to count me out, I’m super motivated to do that, “I told you so.” That’s my personality. I’m always like that. That helped me get past it. I’m like, “I’m going to prove to you.” I’ve done things even to the point where I got the prototype and everything. I would ask friends and family, “Can you try it?” Nobody trusted my product because they’re like, “I don’t know.”

I have a third-party lab. I have dermatologists and pediatricians testing these things. I can show you the paperwork. I’m not the type of entrepreneur where I’m just sitting there in the kitchen. God bless them, but I’m not. It’s mostly because I work with such severe skin conditions. For those things, I could still not get them to work.

Even to the point where my product is live. I have the best products for the year, I printed magazines, and all these things. I still couldn’t get my product to work. I don’t know what happened, but suddenly they’re like, “I’m so desperate. I’m going to give your product a try.” They’re like, “It worked. It just took you three years to get there.”

I always tell people, the people who are going to be supportive of you, you’ll be very surprised. It isn’t going to be your friends because innately, they want to do it too, but they can’t. I feel like it’s a very interesting dynamic. Once you become an entrepreneur, they love the idea of you being an entrepreneur and all of these things, but they don’t think you’re going to succeed.

You’ll be surprised that the people who are going to be supportive of you aren’t going to be your friends.

When you do succeed, then it’s this weird dynamic that happens. It’s strange, but you get to know who your friends are. The ones that supported me are actually other female founders. I found a cohort of female founders who are supporting each other. That’s also very helpful. How do you move forward when everyone says no? You have to have your own cheerleading squad who’s like, “You can do it.” You are your worst critic. Everyone tells me that because I’m so hard on myself all the time.

I was talking to someone, and I don’t get into male-female a lot. She pulled out a statistic and I heard it was even higher than this. She said that a male in the job market will apply for a job even if they feel like they only have 65% of the qualifications. Females have to have 85% to 90% before they will apply for a job.

That’s definitely true.

A lot of times, we will limit that. You need that cheerleading squad that says, “You can do it.” It’s that little angel on your shoulder.

Women are naturally risk-averse, to begin with. That happens to everything. I’m very proud of the fact that I was one of the rare ones who was able to raise over $1 million in funding from investors. It’s super hard for a first-time founder without a name and all that. You have to go from Stanford, and you’ll be fine. If you’re not, then it’s very difficult. I was able to do that.

TRM 25 | Two-Pronged Approach

Two-Pronged Approach: Women are just naturally risk averse to begin with. And that happens to everything.

I would say that for men versus women, it is very difficult going in front of all the investors. They ask you all these questions like, “How are you not losing my money?” I’m like, “I don’t see you asking the Uber guy or Peloton who just had $1.2 billion losses. I don’t see you asking those guys, how are they not losing money. Why are you asking me, how am I not going to lose your money?”

It’s that risk-averse woman. You almost have to be very alpha. Luckily, my personality is super alpha. It’s probably because I’m such a tomboy growing up, so it helps. I’m super alpha at work as well, so that helps. I feel like a lot of women are taken aback by it, even me too. On the question again, it’s all these biases. The guys’ ability to BS is astonishing. They can do it so well.

If I have to start BS-ing. People always tell me, “Stretch this truth a little bit.” I start to twitch. I start to feel very uncomfortable and all these things. It doesn’t come out naturally. Guys have the ability to stretch the truth a little bit to get there. In general, people have to adapt. Don’t win at all costs, but win as much as you can and figure out how to get there.

If you have to be the most arrogant person, I guess you could. I’m more of a homey type. I like to do things a little bit differently. I think women do have quite a big hurdle to climb. Part of it is our personality. Part of it is we’re very meek and we don’t speak up. That happened to me in my own workplace before. I was also very risk-averse or not willing to take risks. That’s why I said taking the leap is a big deal.

For example, in my career, almost every single role I’ve gone into is never the role that I’ve applied for. I never applied for any role. They just keep asking me to do roles, and I’m like, “Okay, I’ll do it.” They ask me, “Do you want to go international to do operations and client service?” I’m like, “Okay. I have a finance background. I’ll figure it out.” I think most of it is figuring it out. Take that leap, otherwise, you’ll never know. The biggest thing is that if you don’t take a leap or a chance, you never know what you’re capable of. I believe in doing that.

Take that leap. Fail if you must. Otherwise, you’ll never know what you’re capable of.

You bring up a good point on even human behavior. I was listening to a TED Talk. The big phrase right now is imposter syndrome. I don’t know if there’s a stat out there, but imposter syndrome for women seems to be the whole thing. It’s very high. “I don’t have that skill yet, therefore I can’t do it. Therefore, I’ve got to figure out how to get a skill, but I will let you know when I’ve got that skill, and then you can hire me.”

It is pretty much like that because we don’t take 50/50 shots. We got to be 80 in order for us to go move and do something. Most guys are at 20. They’ll just do it. Imposter syndrome is so real for women, particularly women’s CEOs and Founders. I think Serena William said that too in the new podcast with Meghan Markle about imposter syndrome. How she didn’t think she deserved to be how amazing she is in her accomplishment because of all these things. I think that is true.

Every single time for my own professional relationships and all these accolades I’ve received, I’m like, “Are you sure?” When I was named Boston 40 Under 40, I’m like, “Did they run on everybody on the list?” I always thought, “How the hell did I get that list?” P&G named EmBeba as one of the 3 out of the 70-something company that they reviewed. They pick the 3 out for Next in STEM challenges for consumer goods. It’s like, “How did that happen?”

It was interesting because our company’s innovation is truly different and unique in a way of behavior, use, experience, and stuff. It’s not the medical and the botanicals that make up the formulation itself. While the other two companies are truly built very pharmaceutical. When we were named Next in STEM challenge, it was like you don’t know why they picked you. Obviously, they picked you for a reason, but for me and a lot of my colleagues, we don’t know.

As you get more recognized, you start to feel worse because you’re like, “I don’t know what’s going on. I don’t think I deserve it.” We always equate getting recognition with doing something extremely amazing. When we think of the goal of doing something extremely amazing, I feel like we’re never going to reach it because the goal keeps moving for us, versus the guy who’s like, “That’s okay.”

I think imposter syndrome makes you have deep anxiety. Women go through this. I talked about this quite a bit with the Women’s Entrepreneurship that I coach as well. They’re always asking, “I get deep anxiety.” I was like, “I get imposter syndrome all the time. I just hide it well in public.” In private, you’re like, “I don’t know. They’re going to find out I’m a fraud,” among other things.

It’s that whole insight. I remember I was singing at an event. Afterward, people asked me for my autograph and I’m like, “Are you talking to me?” You don’t even want to talk to anybody because you walk off the stage. People clapped, and you do whatever you were doing. The audience is doing that, and then you accidentally run into one of them. They’re like, “Can we get your autograph?”

I think we just don’t do it as well. Look at the WeWork founder. WeWork imploded, but he built another company and got a check for millions of dollars, no problem. You can just go out and do it. If it was a woman and things imploded, we go hide. We’re like, “I can’t show my face ever again because of failure.” That’s a good illustration of the difference between how women view risk, rewards, and failure compared to a guy.

In comparison to a guy, I have led so many sales teams and coached them. I call it self-loathing behavior or limiting beliefs. Believe it or not, it is a huge problem. It’s gender-neutral for anybody who’s in sales. You have to get them past their own trip up. When I call their own trip up, it’s like, I’m a buyer and I always look at a discount. Therefore, all my customers will be looking for discounts.

I am a buyer, and I always buy only top-notch things. I don’t care what it costs. Therefore, if customer service isn’t creating that value, then I can’t sell this product. You get the self-limit. Even when we boil it down to perfectionism, it’s almost like some sales team members will get to the point where the product has to be so perfect that they can sell it on the other side. It’s their perception of how they approach the market. If I go out, I do this. Therefore, everybody else is the same way.

It’s inherent bias.

In that one, I have found that it has been completely gender-neutral.

That is true.

It’s surprising how sometimes we talk about men hiding it. Sometimes when I’ve run in and coached men, they have the same feelings, but they go out and they hide it a lot.

They just do it very well.

They hide it very well, or they don’t. Back to your original thesis, take a chance. How many men are out there that have not taken a chance because they’re not on the radar? It is statistically more driven by females’ feelings that way, but men hide their feelings so much too.

It’s also the way that men are raised to play. If you think about it. Women are risk-averse. Guys are taught to play football and get killed. I never understand the concept of football, to be honest. That just sounds brutal. They’re raised to be a risk taker. Doing all these things and being able to be a risk taker is always being able to have this can-do mentality and let me try it. Women aren’t. It’s also going back to how we are raised. We’re raised to be not risk takers.

TRM 25 | Two-Pronged Approach

Two-Pronged Approach: Being a risk-taker is being able to have this “can do” mentality. “Let me try it.” Women just aren’t. It goes back to how we’re raised.

Didn’t you just say, you’re kind of a tomboy?

I was raised with all boys. It’s a little different. My personality is very much like a boy.

I am the same. Sometimes I sit in this weird valley because I have five brothers. Sometimes women don’t get me and sometimes men don’t get me.

I do too. My personality is so alpha. The dynamic is interesting, and then you’re not sure where you fit in. That was actually more so in my younger days because people didn’t know what to make of you when you’re a ball buster and loud. I’m not loud, but very forceful. I’m very tiny, by the way. I’m barely 5 feet. You see this person coming in, and it’s like a force. It’s just that I grew up with guys, so I’m one of the buddies. It’s so different. It does come from growing up that way.

I’m trying to teach my child to be very independent and a risk-taker. I grew up with a mom who is a business person, who’s a straight-up entrepreneur and stuff. A lot of my entrepreneurial desires and how to be so independent came from seeing my mom, the way she worked, and things like that. That instilled in me hard work. If you want something, you had to go get it.

You are definitely a go-getter. You are a force to reckon with. That is for sure. You can feel that presence when you’re talking. I’m curious a little bit. You’ve talked a little bit about how you’ve been raised that’s brought you to this point in your life. I would like to know why you started EmBeba. What prompted you to do this? For children, especially, you’re targeting a very specific group.

It started from my own need. A lot of women entrepreneurs do this. I have severely sensitized skin and hypersensitivity. Unfortunately, I passed it on to my two children, particularly my youngest right now. They have bad eczema and all sorts of rashes and things like that. Nothing was working. I’ve always been a healthy person. I always want to have a more healthy approach to managing skincare.

What I didn’t like was that the first thing that a doctor would tell you or anyone is, “Have you put steroids on the kid?” I’m like, “You can’t put steroids on the kid 24/7. It doesn’t work that way.” “Have you tried all these medications?” I said, “Yes.” If you think of it from a holistic clean healthy living, I think it’s very manageable.

I’m from Vietnam and we always consider a balance between healthy living, healthy eating, clean eating, clean living, and using medications as needed, which is completely different from the West, where if anything is wrong, just go to CVS. Take a pill. It’s this mentality. I would try to put all these types of products on my child.

The medication will work, and then once you get off it, it wouldn’t work. I would use all the different things that you see in the store that contained too much petroleum. There wasn’t anything in there that would help. I wanted something that was natural and clean. I’m not the type to tell you, “Just use natural products,” because that’s crazy as well. That was the problem.

The secondary thing was that I couldn’t get my child to use it for everything. You will spend all this effort trying to find the product, and then trying to get them to use it is a herculean task by itself. That’s where I felt like there was this real gap in addressing parents’ need for highly effective products that are steeped in natural-based remedies as much as possible.

The idea that we have is to make the product work not only effectively, but work for the parents, make their life easier, and help children learn to love the skin they’re in. In order to do that, you have to have products that children want to use. That’s the inception of what EmBeba came out to be. We believe in a mission of helping children, particularly my own children, from an infant all the way up to being able to use the product, to be able to communicate, and ownership of the product. For example, our product use psychology as well as toy design theory for children. Children as young as 15 or 16 months can independently use our product. No problem.

Infants see their parents using it, so they associate relief with our product. It’s the way we designed it too. When they feel like they need the relief, they will either point to the product or use it themselves, which gives you that positive association we want. They actually would ask for the product. I think that’s a big difference. It’s that you want that positive association.

Think about how we grew up. We would run away if our parents tried to smother any type of medicine on us. You just have such a negative association with rashes because you’re like, “I don’t want to deal with this. It’s going to burn. It’s going to sting.” We want to get away from that because we think gentle parenting and helping children, particularly children with skin issues, learn to love the skin they’re in and own it or manage it properly.

You’ve gone basically through the process of adoption. One of the things in healthcare is the low utilization of whatever treatment it is. That’s why you end up with re-admittance. I benefited, at one point, from being part of a group that introduced me to a woman named Gail Lindsey. I call her out on LinkedIn all the time.

That is because Kaiser Permanente had started preventative population care management. They were the gold standard because they started it, I don’t even remember which day. Some of it was probably beneficial. Being a payer and a provider at the same time, you could see that it would help save to create more treatment and all that.

On the other side, when you had people who would adopt, you would have a better quality of life. How do you get people to adopt something that will make their life better and associate it with something good? You’ve done that in children in those formative ages. They’re learning, “If I put my hand on the stove and it’s hot, it hurts.” That’s all those triggers.

You’ve tied that whole psychological adoption. I act like I’m smarter than I am. At the end of the day, that’s so smart because the emotion draws us to keep going and adopt a behavior. Sometimes we never adopt a behavior because it’s either too hard or it hurts. It goes back to your original thesis to just start or try it and go ahead.

For us, we have a parent testing panel that informs us. From a behavior standpoint, what are the troubling things for them? I think the biggest thing is also when you’re producing any type of products or services, you don’t want to make people jump through hoops to adopt it. You make it easy. For us, we didn’t ask the parents or the child to change their behaviors. We didn’t enforce them to go out of their way to change their behavior.

When producing any product or service, you don’t want to make people jump through hoops to adopt it. Make it easy.

From a diapering experience, you’re still using a product in the diapering area as part of your everyday routine. What we did was to make it easier for them because our diapering product is mess-free. It’s a two-push-up, sustainable, and you swipe it in and go. The parents save themselves time. It’s not like they stopped diapering the kid. It’s just they diaper the kids smarter. That’s what it is. As long as you don’t forcefully make someone change their behavior, but you suddenly make them change the behavior. That is what makes products succeed.

I love that. It brings up challenges that I had when I was raising my kids. I had a daughter who is now older. I’m an empty nester. I remember the challenges we had with diapering at that time. I had to literally go to cloth diapers 100% in a time when everybody was doing disposable diapers. All the laundering and all the issues.

Why? Because that daughter would scream and cry because her skin burned. It was this awful thing. As a parent, you’re like, “I don’t want them to cry.” You’ll do anything to make it stop. You’re talking about even little tiny children adopting this so that you don’t have to wait until they scream and cry or do anything to force it. I absolutely love it. You are solving some kind of challenge here. You’re making it easy on everybody. Not just the child, but everybody for adoption. That’s like product development 101. That’s the way to go.

You’d be surprised. A lot of products out there are made to check off the list of buyers. A lot of times, the buyers are the users when they’re older. What a lot of the companies don’t do well, that’s where the white space for us and where we hone in. In the early informative year from infant to 15 or 16 years old, the users are not the buyer. You have this two-pronged approach you need to take. It goes back to you getting to know your customers. You got to know who you’re making the product for and make sure that you solving a problem.

You went through that whole cycle of it. This has been very exciting to learn about EmBeba because it was something that wasn’t on my radar. When my grandkids come, maybe it will show back up in my demographic, but it wasn’t part of what I was doing. I think it’s super exciting for any rounds that are coming. It’s super exciting for entrepreneurs to learn how you’ve done it.

I’m super excited about this psychology of starting, like trying something and solving a challenge to boot at the same time. You may not win all of them, and you mentioned that. A lot of times, I’ll ask this on the show. You are older and wiser. You’ve got this great thing that’s launching. Things are going well for you. What would you tell your younger self to do?

I would say to start earlier. When you’re in a very comfortable position, it actually gets harder to get out of it. That’s why I always encourage younger folks to start a company and start taking that leap. Whatever they want to do, just start in their twenties because the higher you grow, and then you have obligations and families, it gets harder to take that leap.

TRM 25 | Two-Pronged Approach

Two-Pronged Approach: Start whatever you want to do in your 20s. Because the higher you grow and the more obligations you have, it gets harder and harder to take that leap.

It all coincides because this company was born out of the fact that it was for my children. I probably wouldn’t start this company earlier if I don’t have children. I wouldn’t know what the company would be about. At the same time, try to start a lot earlier and take a lot more risk. Even with building the company, I did not take as much risk as a lot of other folks because I had a certain way I wanted to do things.

That’s good advice. I tell people, “Suspend no until you’ve explored.” Jim Carrey’s Yes Man, I always use that as an example. He’s a yes-man. All these amazing things happen because he said yes, and then he had to dial it back.

It does because you never know, so you always have to continue. Something will always happen. You’re always going to end up being very surprised. It also takes you from just taking that leap of faith and starting. It’s not even starting. It’s just continuing to do things every single step of the way. Starting is hard. Continuing to do it is even harder. I think that mentality to say yes to everything, you have to say no sometimes because it’s too much, but never say no right away, say a maybe.

Suspend no for just a moment. We’ve talked business. We’ve talked about best practices. We’ve gone through a lot in this episode. A lot of them are curious about just Thai-Anh. What does she like in her personal life? You just got back from a family vacation that you were like, “I had to have some wine.” What do you like to do in your free time?

My husband always makes fun of me because he thinks I’m a 70-year-old person than a 40-year-old because I like to do old people’s stuff. I’m quite introverted. People are always very surprised by that when they meet me of how introverted I am. I’m extroverted in a business setting, but that exhausts me. I’m introverted most of my life.

TRM 25 | Two-Pronged Approach

Two-Pronged Approach: Continue going on and something will always happen your life that you’ll always end up being very surprised about.

What I like is I’m very family-centric, and I come from a very large family of relatives and clans. I love gardening. I picked up gardening because I was very stressed out. My doctor recommended I do yoga. I’m like, “I can’t even sit through 1 minute or 30 seconds without fidgeting. This is not going to work. I cannot do yoga.” They said, “Why don’t you try gardening?”

I picked up gardening to help with stress management and I love it. I feel like it’s very similar to starting anything. You have to start. There’s a lot of trial and error. I probably killed a lot more plants than I want to, but then it works. It takes such a long time to build something. Gardening is virtually the same. You realize that things take time to do it. I like to cook if I can. I’m boring. I’m sorry, guys. I’m a boring person.

Nothing’s boring. It’s just an interest. It’s what you do. There’s nothing better than homegrown tomatoes, and any kind of vegetable garden. That’s a great skill to have.

I share this bond with my 80-year-old father. We’re both gardeners.

It gives you guys something to do together as a family.

He doesn’t live in Massachusetts with us, but he would text me photos of his ginormous pumpkin and stuff. I’m like, “What are you doing that I’m not doing right?” It’s nice.

What’s your secret sauce?

It’s just being close to nature and going closer to the food source. It’s actually good. I think we’re so stuck inside. Everything is so electronic. We lost touch with nature. I always think that the more time you spend outside, the better. One of the other reasons I started gardening is because I wanted my children to enjoy learning about picking fruits and vegetables. The psychology behind it is to have them get a very positive association with the natural food and loving a tomato and things like that, which you normally wouldn’t if you go to a grocery store.

It sounds all very fascinating. The audience has enjoyed probably listening to you. Honestly, I’m so grateful that you agreed to come on this show and talk about best practices and how you got to where you are now. If they would love to know, where is one place that’s the best place to get ahold of you? If they would love to talk to you, invest, or whatever you’re wanting.

Definitely LinkedIn. Find me there. I’m always happy to connect with people. I love having chats with people, particularly entrepreneurs who are starting out. I want to give back because I remember when I started out, I was talking to some big names who I couldn’t believe agreed to talk to me in the industry. It was amazing. The door just opened. I definitely always want to do that to help the next generation of entrepreneurs.

That’s awesome. Everyone, thank you so much for tuning in. This has been another great episode on The Revenue Maze. I’m grateful for the audience. If you like this, share it, love it, and do whatever you want to do with it. Let Thai-Anh also know that you liked it, loved it, and everything else. Certainly, reach out. Thank you so much, Thai-Anh, for being on the show.

Thank you for having me. I truly enjoy this.

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About Thai-Anh Hoang

Thai-Anh Hoang

Thai-Anh Hoang is the founder of clean family skincare brand EmBeba and a mom of two. Prior to her entrepreneurial journey, Thai-Anh led an international team for a Fortune 500 company, implementing data analytics software and services for CPG companies. She helped established brands optimize their data for strategic decision-making. She is also the co-founder of Orphans’ Future Alliance, a Southeast Asia non-profit organization dedicated to lifting orphans out of poverty through scholarship and activity-based mentoring.

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