A Fractional Leader is helping CEOs, Owners, And Founders Focus On What They Do Best.
Research supports multitasking is ineffective.
Role efficiency is tied to staying focused on what you do best. Sure, companies that bootstrap wears a lot of different hats. SMB owners avoid burnout and exercise laser-sharp focus working on the business, not “in” the business by utilizing a fractional leader.
Using the statistic that about one in eight jobs are sales jobs yet less than 15% are hunters elaborates the point. An owner of an SMB might be a hunter. Valerie states, how efficient can they be if they are generating leads, nurturing leads, closing sales, onboarding clients, upselling to clients, marketing, operations, research, and the list goes on. Accounting and marketing have been outsourced for years.
Read More About Views From Fractional Leadership
The fractional world makes perfect sense in many situations. You might hire a Fractional Leader for, the position of, Chief Revenue Officer to not only strategically but tactically bind end-to-end revenue teams such as sales, service, marketing, new product or really anything that touches revenue.
Or a fractional leader in the form of a Sales Manager because brother Bob the sales manager is a welder.
Let’s promote your top salesman to sales manager.
This is the kind of “conventional wisdom” that leads to disaster, it goes something like this;
- Create a sales manager position and give the top performer that title.
- Make sure they have the resources they need to be successful- including training, development, and support from the entire team. (rarely happens)
- Give them the responsibility to make decisions that impact the entire sales team. ( this NEVER happens)
- Make sure they have the opportunity to learn from the best and be constantly growing their skills. (but the problem is, they were the best, so this never happens!)
- Recognize their hard work at the end of each quarter or year. (not sure about this one either, typically the CEO cant understand why they were the best sales performer but NOT the best sales leader…Oh Dear!
- Keep them accountable to you and your team!
So therefore it is a “But” and it is a big but,
Your biggest revenue contributor but he or she can’t lead,
So Have You Considered A Fractional Leader For Sales And What Is A Fractional Role?
Because otherwise you’re newly promoted ex superstar sales person they may leave your company or worse they are adversarial with their own team because producers/players work so well.
In the end, there are some concerns that a line of business is too complex, or that an owner needs leaders hovering.
A Fractional Leader or executive will let a company know if the role is too complex and needs that Fortune 500 full-time executive leadership.
After all, just like any job role, including a fractional role, they won’t take on a client if they don’t feel they are right for the job.
Everyone wins.
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