What Is Pivoting In Business And Why Consider?

We often get asked (especially in the start-up community) – What is “Pivoting In Business”?

Shifting to a new strategy which is often associated with BIG changes…but not always!

May be only 1 issue that needs addressing. (it makes sense to consider this first),
then,

Could be 1 feature of a service could be redesigned to suite another customer or specific niche (with resulting extra sales success) and perhaps even be less price sensitive!

Software to help to reach those new customers, for example by redesigning an app specific to their needs,

It’s market traction that’s needed so what about streamlining the product features and creating a ladder from the basic version (lower price) a higher feature-packed version when you have won favor with the new customer?

Pivoting in Business is an important decision to be made and with proper planning and strategy it can be the transformation a business needs.

If you would like more information on pivoting or any other strategy within your business activities, then drop me a DM in the comments.

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